Today's newsletter was created by Popsugar shopping staff writer Haley Lyndes.
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| Zara Takes the Field at the "Benito Bowl" |
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The Super Bowl halftime show sparked plenty of conversation, and as we took a closer look, one detail stood out: Bad Bunny and his dancers were dressed head-to-toe in Zara, the Spain-based retailer. The monochromatic ensemble worn by the "DtMF" artist centered on a cropped football jersey complete with sculpted shoulder pads and a scoop neckline, a silhouette that felt distinctly aligned with his bold, gender-fluid aesthetic. The number "64" served as a tribute to his late uncle, Cutito, who introduced him to the NFL and shared with him a love for the San Francisco 49ers.
The appearance marked the first time Zara has outfitted a performer on a stage of this magnitude. The collaboration also prompted discussion online, as the brand has faced past scrutiny over its ethical and sustainability practices, raising questions about the broader implications of fashion partnerships at major cultural events. While the exact halftime looks were custom, we rounded up similar pieces that channel the same energy, including the Bad Bunny x Adidas "Bad Bunny 1.0" sneakers. Shop the Look: |
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| Adrienne Bailon-Houghton stars in "Chef's Kiss" — and her outfits are perfect for spring. |
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| Watching the Olympics? Here's what professional athletes and trainers recommend to help you reach your fitness goals. |
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| Valentine's Day is this weekend — and these are the best gifts to shop for everyone. |
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| "Wuthering Heights" releases this Friday. Take a peek inside the set. |
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When the Big Game Became a Stage for Latine Stories |
In today's featured column, Popsugar's Editor-in-Chief, Kelsey Castañon, explores what this year's Super Bowl commercials say about celebrating Latine culture on the biggest advertising stage. |
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"On Sunday, it wasn't just Bad Bunny bringing Latine culture to the forefront during the Super Bowl. Brands also took the opportunity to use TV's biggest night for commercials to celebrate the beauty and nuance of Latinidad. My personal favorite came from e.l.f. Cosmetics, which turned Melissa McCarthy learning Spanish for the "Benito Bowl" into an over-the-top telenovela spoof that felt both self-aware and genuinely celebratory. Sofía Vergara also made a splash in a spot promoting UACR screenings, using her signature charm to spotlight the importance of kidney health in Latino communities, while Wells Fargo tapped SNL's Marcelo Hernández for a campaign that leaned into optimism and belonging, highlighting financial empowerment and the future many Latine families are building.
With more than 120 million viewers tuning in, representation on this stage isn't just symbolic, it's powerful. The Super Bowl remains one of the few cultural moments where the country is watching together in real time. Seeing Latine talent centered not as a punchline, but as the story, signals a continued shift in who gets to define mainstream Americana. These campaigns weren't just smart marketing plays; they were reminders that Latinidad isn't niche — it's integral to the fabric of pop culture." |
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— Kelsey Castañon, editor-in-chief |
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Before you go, here are a few more stories from PS and beyond that you might enjoy. |
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Inside the Wellness Escape We Created With Audible |
Temp Check was a curated day of relaxation and self-care, presented by Audible and Popsugar. Throughout the day we highlighted Audible's well-being collection: a thoughtfully curated collection of audio content covering everything from sleep and personal development to parenting and finances. While guests discovered their next audiobook obsession, they also got to enjoy the beautiful amenities at Remedy Place and a restoration movement class taught by Alex Silver-Fagan — the perfect warm, peaceful escape from the cold. |
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