| | Honor the Principles We Live By | |
| ESSIES,
Kwanzaa begins with intention. As we celebrate the first day and the principles that ground us—unity, purpose, and collective responsibility—we invite you to shop in a way that reflects those values.
Welcome to WeLoveUs.shop powered by ESSENCE, a marketplace rooted in community, care, and conscious choice. Every product is thoughtfully curated to support wellness, beauty, rest, and joy—while uplifting the Black women founders whose visions shape our culture and future.
When you shop WeLoveUs.shop during Kwanzaa, you're doing more than gifting—you're practicing Umoja by strengthening our collective, Ujima by supporting shared economic growth, and Nia by investing with purpose.
This season, let your purchases align with what you believe.
Celebrate Kwanzaa by choosing intention, honoring tradition, and supporting the principles we live by—today and every day.
Here are a few founders you can support as we begin the celebration. | |
| | Intention, Creativity & Heritage | |
| | Brand: Melanin Meanings Founder: Denisha DeLane
Launched in 2020, Melanin Meanings is a Black owned stationery and gift brand, intentionally elevating vibrant African-inspired textiles and Black nostalgia, making cultural heritage and pride easily accessible for all.
"We are proud to feature artwork that reflects Black culture and reflects our beauty, our values, and our dreams." — Denisha DeLane
Why You Need It: At the heart of Melanin Meanings is vibrant, African-inspired designs, including notepads, pencils, washi tape, and enamel pins, focusing on nostalgia and intentional, purpose-driven products
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| | Culture Direct from the Continent | |
| | Founder: Grace Yeboah Ofori Brand: TrufacebyGrace
TruFacebyGrace specializes in designing eye-catching pieces using traditional African textiles and materials. You may have seen a few of the brand's designs in films like Black Panther: Wakanda Forever and spotted them worn by iconic artists such as Janet Jackson, Kelly Rowland, Doechii, and Cardi B, to name a few.
"At TruFacebyGrace, we believe fashion is a form of self expression and creativity. Our pieces are designed to empower individuals to embrace their authenticity and live life without limits. " — Grace Yeboah Ofori
Why You Need It: With pieces intentionally crafted from resources directly from the shores of the Continent, the WeLoveUs platform has a wide variety of stunning products you will want to add to your closet. Check out seven of our favorite pieces from this brand and don't walk, but run to elevate your wardrobe in the best way possible | |
| | On The Dot: What We're Reading on Essence.com | |
| | Feel the Kwanzaa Spirit "You don't necessarily have to pull out a kinara, the large candle holder that carries the seven candles for the week, to honor the celebration of Kwanzaa. Happening from December 26 to January 1, you can take part by focusing on the principles that are core to the festivities: Umoja, for unity; Kujichagulia, for self-determination; Ujima, for collective work; Ujamaa, for collective prosperity through community-centered economics; Nia, for purpose; Kuumba, for creativity, and Imani, meaning faith. Overall, it's a time to honor our culture, the Black community, and our purpose: to uplift our people." | |
| | | COMMERCE | | | | | | | Curated from WeLove.Shop, these finds reflect creativity, heritage, and honor Black excellence, just like the Kwanzaa celebration. | | | |
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| | Feeding the Culture: "Whether you can throw down in the kitchen or you simply love to enjoy a good meal, as long as you have a deep love for food and the experience of enjoying it, you are a foodie. If you classify yourself as that, we have good news for you: On a platform like WeLoveUs.Shop, powered by ESSENCE, finding that secret ingredient to liven up your taste buds just got easier." | |
| | | COMMERCE | | | | | | | From teas and cake mixes to hot sauces and simple syrups, these flavorful finds are made by Black creatives on WeLoveUs.Shop. | | | |
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| | CONTACT US
ESSENCE
PO Box 5001
Harlan, IA 51593-0501
1-800-274-9398
| | | | All products and services featured are selected by our editors.
ESSENCE.com may receive compensation for some links to products and services in this email.
This email was sent by: Essence
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