AT&T DREAM IN BLACK UPDATES

Connecting fans to an iconic (and exclusive) partnership

AT&T joins forces with Esther Wallace of Playa Society to celebrate self-made success with an exclusive tote for #EssenceFest 2025. From solo creative to cultural force, Esther's journey reflects the power of connection — digital, cultural and human. AT&T's partnership with Playa Society is bold statement about what's possible when connectivity meets culture. Be sure to stop by the AT&T's Dream in Black footprint in the Convention Center to get yours.

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Merck Leaders at ESSENCE Festival

Throughout the weekend, Merck leaders will participate in meaningful discussions about representation in clinical trials, purpose-driven leadership, and innovation in health. Catch us live on the GBEF stage in the Convention Center. For more information about Merck

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FESTIVAL NEWS

Clean Beauty Meets Essence Fest

Sephora's first Black-owned clean makeup brand, LYS Beauty, is making its Essence Festival debut! Founded by industry veteran Tisha Thompson, LYS celebrates beauty that's skin deep with affirming messages and skin-loving ingredients. Stop by Booth #8556 from July 4–6 to meet the founder, shop bestsellers, and get exclusive giveaways. It's clean beauty that supports your skin AND your self-love journey.

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WHERE CULTURE, FLAVOR, AND CREATIVITY COLLIDE

ESSENCE x McDonald's = Chef's Remix Magic ✨

McDonald's Chef's Remix is at Essence Festival of Culture! Experience a culinary experience celebrating Black innovation. Taste the new McCrispy™️ Strips , catch remix demos by Chef Vyoone Segue Lewis, and grab giveaways like Arch Cards and branded merch. It's bold. It's flavorful. It's made for the culture. Only at ESSENCE Festival of Culture.

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POWERING THE MOMENTS THAT MATTER

Entergy welcomes you to New Orleans, the home of our corporate headquarters, and the heart of the Gulf South energy corridor.

From small businesses and households to music festivals, and everything in-between, we're powering life for millions in the Gulf South region. We're proud to power the homes, music and moments that make this city one of a kind.

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