Almost all of Armen Adamjan's videos start with a question that borders on an interrogation: "DID YOU KNOW YOU CAN MAKE A NATURAL CLEANING SPRAY OUT OF ORANGE PEELS AND VINEGAR!?"
The first time the Instagram algorithm served me one of his reels, I was instantly put off by its style — quick cuts, gimmicky edits, and lots of yelling. My crotchety inner critic told me to keep scrolling, but for some reason my fingers didn't budge. Maybe it was that I genuinely didn't know the best way to "GROW DIY AVOCADOS OUT OF A LEFTOVER PIT!!!!" and the discovery had me hooked. Regardless, I stuck around for the whole thing. And then I hit "Follow."
If you've also noticed an uptick in loud-talkers on the internet, just know it's not all in your head. People — especially men — are getting louder in a bid to capture and hold your attention on social media, where there are infinite other voices they're competing against. But if TikTok has turned the volume up on mansplaining, what does that mean for our attention spans, our brains, and our culture? I spoke with experts to find out. |
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