Watch and shop with Kandi Burruss live from ESSENCE Fest!

Amazon Live is coming for ESSENCE Fest! Catch Kandi Burruss and a series of exclusive livestreams straight from the festival floor—where the style is bold, the vibes are high, and the savings are too big to miss. From can't-live-without-it essentials to fashion picks that help you stand out in a crowd, we're bringing the heat all weekend long.

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Festival News

Coca-Cola Brands Are Taking Over EFOC

This summer is all about uplifting moments that connect us. Coca-Cola invites you to pause, refresh, and be fully present at the 2025 ESSENCE Festival of Culture. Celebrate at the Block Party booth in the Convention Center, hydrate and recharge with smartwater at the GU Creator House, and savor the bold, joyful flavors of Simply at ESSENCE Food & Wine Festival. Wherever you show up, let Coca-Cola help you slow down and enjoy every moment.

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Visit the Merck Booth in the Wellness Area

Stop by Merck's booth at ESSENCE Festival this weekend! Learn why representation in clinical trials is important, explore a 3D hologram and capture the moment in our photo booth. It's where health, heritage and community come together—don't miss it! For more information about representation in clinical trials,

VISIT