| | Refresh Your Wardrobe & Routines! | |
| ESSIES,
A new year calls for a fresh approach—one rooted in intention, ease, and alignment. As you step into 2026, this is your moment to refresh what you wear, how you care for yourself, and the routines that carry you through your days.
Welcome to WeLoveUs.Shop powered by ESSENCE, where elevated style meets purposeful living. From wardrobe-refresh essentials and statement pieces to beauty, wellness, and self-care finds that reset your rhythm, every item is curated to support the woman you're becoming.
Choosing WeLoveUs.shop means more than upgrading your closet or routines. Every purchase is an investment in a Black woman founder—supporting her vision, sustaining her business, and strengthening our collective future.
This year, start with intention.
Refresh your wardrobe. Reset your routines. Step into 2026 feeling confident, cared for, and fully aligned.
Here are a few founders to shop as you begin the year right. | |
| | Founder: Dr. Isfahan Chambers Harris Brand: Alodia Hair Care
Alodia Hair Care is a Black-owned, science-backed brand founded by Dr. Isfahan Chambers-Harris (a PhD scientist and trichologist) that offers organic, plant-based products for textured hair, focusing on scalp health, moisture, and length retention. The line includes shampoos, oils, and masques using natural ingredients to solve scalp issues.
"As a woman with curly hair, a PhD Medical Scientist, and Trichologist, I have a unique understanding of the misinformation that exists around textured hair, which is why I'm so passionate about educating people and creating products that focus on holistic approaches to healthy hair and scalp care." — Dr. Isfahan Chambers Harris
Why You Need It: The brand focuses on holistic health, education, and scientifically proven ingredients.
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| | Dress for Those Resolutions | |
| | Founder: Jai-Leta Colvard Brand: Just Jai Wear™
Just Jai Wear was founded in 2017 in Atlanta, GA by entrepreneur and fit life activist, Jai-Leta Colvard. The line produces stylish activewear and accessories that inspires women to stay active to achieve their personal health goals.
"Just Jai Wear is comfortable and multi-purpose. No matter your journey, Just Jai Wear is with you every step of the way!" — Jai-Leta Colvard
Why You Need It: Just Jai Wear empowers women by celebrating achievements, sharing life stories and encouraging all women to embrace the skin they are in.
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| | On The Dot: What We're Reading on Essence.com | |
| | Lifestyle Revamp: " WeLoveUs.Shop, powered by ESSENCE, is filled with lifestyle goods perfect for gifting and to cop for yourself. We scoured the site to see the offerings and picked out 13 next-level finds, available at a range of affordable prices. See for yourself just a little bit of what WeLoveUs.Shop has to offer that suits your daily vibes, crafted by Black creators." | |
| | | COMMERCE | | | | | | | After diving into the site's lifestyle selection, I pulled 13 next-level finds that deliver major value at every price point. | | | |
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| | For the Home: "When you shop WeLoveUs.Shop, you're buying more than goods. You're investing in Black-owned brands that pour their heart into every product. You're also helping founders gain access to retail support, visibility, community, and faster payouts all while snagging affordable, beautifully made items." | |
| | | COMMERCE | | | | | | | These picks celebrate culture, creativity, and Black-owned excellence, and also happen to be budget-friendly, unique finds. | | | |
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| | CONTACT US
ESSENCE
PO Box 5001
Harlan, IA 51593-0501
1-800-274-9398
| | | | All products and services featured are selected by our editors.
ESSENCE.com may receive compensation for some links to products and services in this email.
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