| | Celebrating sisterhood, tradition, and legacy. | |
| Hey ESSIES!
Deltas how y'all feel!? AKAs, y'all alright?
With every new year comes a beloved custom, and that's the observance of sorority and fraternity Founders' Days. In January, Delta Sigma Theta Sorority, Inc. and Alpha Kappa Alpha Sorority, Inc. celebrate their own on January 13 and January 15, respectively. So you know what that means: It's time to get dressed up to celebrate!
Welcome to WeLoveUs.shop powered by ESSENCE, a curated marketplace designed for moments like these. From crimson and cream statement jewelry to pink and green accessories, our platform that showcases Black creators is filled with items to aid you as you show off your pride — not just on one day but all year round.Founders' Day is a time to honor vision, legacy, and sisterhood. And when you shop WeLoveUs.Shop, you can find plenty of pieces designed to honor just that.
Whether you're dressing for a Founders' Day observance, gifting a soror, or adding meaningful pieces to your everyday wardrobe, these picks help you celebrate the enduring legacy of these iconic sororities—boldly, beautifully, and unapologetically.
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| | A Bag Made for a Sisterhood | |
| | Founder: Dominique Birdsong Brand: Ziva Naseer
Founded in 2019, Ziva Naseer is the luxury accessory brand helmed by Dominique Birdsong. In addition to being a talented creator or stunning mosaic-inspired handbags, she's also a proud member of Delta Sigma Theta Sorority, Inc. To honor the organization, she specifically crafted the Elephant Rouge bag for Founders' Day in 2020 while living in Abu Dhabi. The item features a hand-carved elephant centerpiece with hand-poured resin.
"This piece represents something deeper: my sorority sisters were the very first customers of Ziva Naseer. They believed in me, supported me, and helped carry the brand forward in its earliest days. The Elephant Rouge is a tribute to that sisterhood, legacy, and community thorough a design that has truly stood the test of time." — Dominique Birdsong
Why You Need It: Even if it's not this beautifully crafted piece, every item made by Birdsong is meticulously made and won't look like anyone else's — even if they're the same style.
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| | On The Dot: What We're Reading on ESSENCE.com | |
| | For the Ivies: "On January 15, 1908, at Howard University, the very first Greek-letter organization was founded: Alpha Kappa Alpha Sorority, Inc. For this sorority, Founders' Day is more than a date on the calendar. It's an opportunity to celebrate legacy and sisterhood. As AKAs, who make up more than 365,000 members here and abroad, honor the founders and show pride, WeLoveUs.Shop has compiled a collection of accessories and apparel that proudly shine in pink and green." | |
| | | COMMERCE | | | | | | | From everyday items to statement jewelry and clothes, cop these items, made by Black creatives, for yourself or gift them for the Ivies in your life. | | | |
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| | | COMMERCE | | | | | | | We've gathered some red hot apparel and accessories made by Black creatives who can be found on WeLoveUs.Shop to help you celebrate (all-year long). | | | |
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| Speaking of founders...
Founder to Founder is a conversation series spotlighting entrepreneurs who are truly in the arena, building, risking, and creating with purpose.
In this episode, we sit down with founders Savannah Campbell (Caribe & Co) and Brittane Rowe (Awkward Games) for a candid conversation about the realities of entrepreneurship: the late nights, burnout, hard lessons, major breakthroughs, and the joy of building brands rooted in community, culture, and play. They also speak to the importance of visibility for Black-owned businesses and how platforms like WeLoveUs.Shop play a critical role in amplifying, supporting, and sustaining Black entrepreneurs. From discovery to representation, they share why intentional visibility is essential to building long-term success and reaching the communities they serve.
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| | | | All products and services featured are selected by our editors.
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