| We Love Us. We See Us. We Shop Us. |  | Give The Gift of Self Care & Comfort | | | | Shop We Love Us → |
| ESSIES,
This season, we're inviting you to rethink what a gift can be—and who it's really for. Welcome to WeLoveUs.shop powered by ESSENCE, a curated marketplace rooted in the idea that self-care is not indulgence, it's investment.
From beauty rituals and wellness essentials to pieces that bring ease, rest, and joy into your everyday life, every find on WeLoveUs.shop is an invitation to pour back into you.
And when you choose yourself here, you're doing more than refreshing your routine. Every purchase is a direct investment in a Black woman founder—supporting her craft, sustaining her business, and strengthening our collective future.
Consider this your reminder: rest is revolutionary, care is communal, and the most meaningful gift you can give starts within.
Here are two founders you can invest in today.
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| | The Gift of Stylish Comfort | |
| | Brand: Vaila Shoes Founder: Ahriana Edwards
Ahriana Edwards didn't just launch a shoe brand; she created a love letter to comfort, confidence, and everyday elegance. Vaila Shoes is known for marrying style with ease. "Every woman looking for quality, luxurious heels that fit properly should be able to do so with ease." — Ahriana Edwards
Why You Need It: These aren't just shoes; they're a daily ritual in wearable form, offered in extended sizes 9-14. Thoughtfully designed with comfort-forward details and elevated silhouettes, Vaila Shoes makes it possible to choose yourself without sacrificing style. If you're looking for pairs that go beyond the ordinary—and you won't find everywhere else—this is where you shop.
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| | VAILA SHOES | | $77.00 $100.00 | BUY |
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| | Brand: She Biology Founder: Chinenyem Nwadiugwu
Transform skincare routines into mindful moments that nourish the spirit.
"I wanted to build a luxury, lab-tested, organic, and cruelty-free line that brought mindfulness into beauty." — Chinenyem Nwadiugwu
Why You Need It: Every formula is designed not just to nourish the skin, but to transform a daily routine into a self-care ritual—one that encourages women to slow down, breathe, and truly care for themselves.
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| | On The Dot: What We're Reading on Essence.com | |
| | The Beauty Edit "Be ready to find your new favorite eyeshadow palette, eyeliner, or fragrance just in time for the holiday season. To help jumpstart your WeLoveUs deep dive, I've curated an edit of some of my favorite beauty and wellness items that the shop has to offer." | |
| | | BEAUTY | | | | | | | Whether you're searching for new Black-owned brands to support or upgrading your daily glam ritual, Akili's top picks will steer you in the right direction. | | | |
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| | The Economic Movement "It's safe to say that 2025 has been heavy for Black women... WeLoveUs offers a soft landing and a path forward. It's a reminder that Black commerce has always been powerful, and when we channel that power intentionally, everybody eats." | |
| | | LIFESTYLE | | | | | | | It's more than a shopping platform. Because when we shop us, we build us—and we create a stronger, sustainable future for Black women, Black businesses, and Black culture. | | | |
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| | CONTACT US
ESSENCE
PO Box 5001
Harlan, IA 51593-0501
1-800-274-9398
| | | | All products and services featured are selected by our editors.
ESSENCE.com may receive compensation for some links to products and services in this email.
This email was sent by: Essence
34 35th Street Brooklyn, NY, 11232, US
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