Here's what everyone is talking about in the beauty world, broken down in one quick digest by Popsugar Beauty's section lead Jessica Harrington. |
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Can you remember what beauty products you were using when you were a tween? Your skin-care routine, if it existed at all, probably consisted of an acne face wash and a drugstore moisturizer your mom had picked up for you. My, how times have changed. Now, Gen Alpha — born between 2010 and 2024 — have taken a special interest in skin care, flooding TikTok with videos detailing their daily regimens or most recent shopping hauls. The "Sephora kid" craze really started to take off in 2023, and now we're seeing new brands emerge as a direct result of it. Influencer Salish Matter, 15, recently launched her own skin-care brand, Sincerely Yours, and it sold out at Sephora within an hour, with kids camping outside stores to get their hands on it. There's also the new brand Yes Day, founded by 13-year-old Coco Granderson, who teamed up with beauty superstar Ron Robinson, the chemist behind Hailey Bieber's Rhode. Some would say this phenomenon has been a slow burn, as Millennials and Gen Z have also shown a deeper interest in skin care earlier than previous generations. Only now, the curiosity is fueled by social media. For more thoughts on "Sephora kids," keep reading. |
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The Popsugar Beauty stories you should have your eye on. |
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| As fun as it can be to watch these cute videos of kids slathering serums and masks onto their flawless, already collagen-plump skin, there's also something a little unsettling about it all. Is it even safe for kids to be using such advanced skin-care products? We asked three dermatologists to weigh in.
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| If you've been anywhere near TikTok recently, you've probably come across "Sephora kids," a phenomenon where tweens and children as young as 7 are swarming the store on the hunt for whatever trending serum, moisturizer, or highlighter they can get their hands on.
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| Teens and tweens are staking a claim as the fragrance industry's newest (and most passionate) fans, and they are more than happy to spend their money — or their parents' — on the season's best new perfumes.
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In today's column, senior staff writer and social producer Renee Rodriguez tries a Reiki haircut.
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I moved to Los Angeles two years ago, and since then, I've done a lot of "LA" things. I shop at Erewhon, drink the Hailey Bieber smoothie, go to acupuncture once a week, see two therapists, and date guys with Peter Pan syndrome. You know, the usual LA sh*t. However, this past week, I may have done the single most LA thing ever. I got a Reiki haircut. I've had Reiki before, but this was a completely different experience, and absolutely one for the books. Not only did we trim some hair, but the entire experience was chock full of ritualistic healing I was in dire need of. Ahead, see how the haircut turned out, and find out exactly what went into the process, including crystals, tarot cards, and more. — Renee Rodriguez |
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More content from PS to check out before you go. |
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| We learn more about breast cancer every year. Leading experts and people who have lived with the condition share the latest on screenings, treatment, and more. Read the stories here. |
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