We're still talking about that Sydney Sweeney ad. You know, the American Eagle campaign where the "Euphoria" actor explains to the world how genetics work. "Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color," she whispers in the ad, which debuted July 23. "My genes are blue." A voiceover follows: "Sydney Sweeney has great jeans." The words jeans and genes have never felt more loaded. But "[t]he message is clear: great genes amount to a thin frame that's voluptuous only in specific areas, along with white skin, blue eyes, and hair that's dyed blond, writes senior style director Jessica Andrews. "It stings at a time when body inclusivity in fashion has waned and it's hard to tell if the industry will regress or evolve." |
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