When I first sat down with Halle Robbe — creator of the Instagram phenomenon Girls Carrying Shit — last fall, her follower count was around 60K. In the months since, it's nearly quintupled. Back then, it all felt like "a big inside joke between me and 60K people," she quipped. Now? It's a full-blown movement, with its own magazine to boot.
The reason for its success could be any number of things. It could be the cool-girl aesthetic that effortlessly radiates from each portrait of girls carrying their shit on sidewalks, at parks, on beaches, on hikes, at restaurants, on Rollerblades, in subway cars. It could be the subtle humor in how these girls find solutions to life's little hiccups, like forgetting their reusable tote and having nowhere to put their beef jerky snacks and their 11 loaves of bread.
Or it could be the overarching message, a celebration proclaimed proudly in the account's bio: "after thousands of years without pockets, non-men have evolved a superior grip to carry their shit."
What mundane shit do you carry with you every day? |
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