YOU MADE ESSENCE FEST UNFORGETTABLE ✨

The Curls. The Culture. The Connection.

Thank you for joining Creme of Nature at Essence Festival! We loved celebrating unstoppable hair with you—from edge styling and giveaways to our sweepstakes moment with Keke Palmer. Whether you're new to the brand or already a fan, we're here to keep your curls hydrated, defined, and shining all summer long. Let's keep this glow-up going.

KEEP UP THE ENERGY

DISCOVER ICONIC VALENTINO FRAGRANCES

The New Uomo Born In Roma Extradose

Born from the intensity of a night in the eternal city, this fougère and ambery cologne for men opens the door to an extravagant world. It is amplified by an extra dose of woody vetiver, captivating spicy notes, and fresh lavandin for an extra-seductive scent.

The bottle pays tribute to the iconic Valentino Rockstud. The edgy, rock-studded bottle is made even more desirable thanks to a vibrant black glass highlighting the strong intensity of the fragrance and thanks to the contrast of black leather with striking pink. At Valentino, pink is punk and passionate, black is intense and iconic. this is an extra-black bottle for an extra-dose of born in roma.

DISCOVER ICONIC VALENTINO FRAGRANCES

MENTAL HEALTH SUPPORT

Learn the Brave Talk with Maybelline

Developed by Maybelline New York and The JED Foundation, Brave Talk is a free, expert-developed online training to empower students with the skills to support peers who may be struggling and help connect them to care. This training amplifies Maybelline's Brave Together mental health program, with a mission to make one-to-one support for anxiety and depression accessible to all.

TAKE THE TRAINING NOW

FESTIVAL NEWS

Keep the Freshness Going After Essence Fest

While the excitement of Essence Fest has wrapped up, the vibrant spirit of Febreze's Tropical Blends collection is just beginning! Perfect for your summer get-togethers or a relaxing evening at home, our Tropical Blends lineup featuring the 2025 Scent of the Year Vanilla Suede and Tropical Blend will transform your home and uplift your spirits. Dive into a world of scent that will bring a touch of bliss to any space!

EXPLORE FEBREZE SCENTS