Urban Decay recently made a bold move when the brand tapped content creator and OnlyFans star Ari Kytsya to be the face of its latest campaign — and we're here for it. Assistant beauty editor Olivia Tauber writes, "Known on social media for her comedic GRWMs, candid takes on plastic surgery, and overt sexuality, Kytsya's casting disrupts traditional ideas of who gets to be a beauty ambassador in 2025 — and it's about time." Rather than deny the influence OnlyFans creators have, Urban Decay has embraced it. Could this be the end of the "clean girl" aesthetic that's taken over social media? |
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