AT&T Dream in Black Updates

Connecting fans to an iconic (and exclusive) partnership

AT&T joins forces with Esther Wallace of Playa Society to celebrate self-made success with an exclusive tote for #EssenceFest 2025. From solo creative to cultural force, Esther's journey reflects the power of connection — digital, cultural and human. AT&T's partnership with Playa Society is bold statement about what's possible when connectivity meets culture. Be sure to stop by the AT&T's Dream in Black footprint in the Convention Center to get yours.

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Bounty Paper Towels are #CookoutApproved

Bounty has your back for the toughest messes this cookout season

One thing everyone can relate to: the revered cookout roles. From the moment you get that RSVP, it's essential to know your role and come prepared with something that's cookout approved. Whether you're the host, the grill master, or on clean up, there's only one roll that can handle the toughest messes: The Quicker Picker Upper.

SHOP BOUNTY NOW

Festival News

Coca-Cola®️ Is Bringing Summer to EFOC

Coca-Cola is pulling up to the 2025 ESSENCE Festival of Culture with, fun, and refreshing vibes. Stop by the Coca-Cola and smartwater combined booths in the Convention Center, sip smartwater at GU Creator House, and experience Simply at Food & Wine Festival.

EXPLORE THE EXPERIENCES

Blushed, Bronzed, and a Bag (Win $10K)

Blush Boldly, Bronze Beautifully, and Win $10K

Juvia's Place is celebrating anyone who's ever been told they're "too much" and chose to be all that. We want to celebrate with you at Essence Fest! First, enter for a chance to win $10k and more from our Neverrr Too Much Grant. Then, join us at our Blushed and Bronzed Booth for: FREE full-sized products, a DJ set you'll never forget, and a host of your favorite influencers and MUAs.

ENTER TO WIN

Black Joy and Bodily Autonomy w/ SisterSong at #ESSENCEFest

What's good, NOLA? 👋🏿We're SisterSong: Women of Color Reproductive Justice

What's good, NOLA? 👋🏿We're SisterSong: Women of Color Reproductive Justice Collective, and we're headed back to NOLA for #EssenceFest! There's no better way to celebrate Black women and bodily autonomy than bringing Reproductive Justice to #EssenceFest? Reminder: Reproductive justice is directly linked to our collective liberation.

PLEDGE TO SUPPORT REPRODUCTIVE JUSTICE!