Steps away from the swim-up bar, an aqua cycling class is in session. The instructor is getting creative: students are doing crunches with their feet propped up on the handlebars of the bike, which is submerged in the pool. Some are a few margaritas deep, but several others stick around for the water aerobics class that follows. The instructor never stops smiling.
Wellness travel is currently seeing a significant rise in popularity. A 2023 report by the Global Wellness Institute projects wellness tourism to grow nearly 17 percent annually through 2027, becoming a $1.4 trillion industry. There are many reasons for the boost — like a renewed emphasis on wellness and longevity post-pandemic — but what is it that attendees of these retreats are seeking, really? |
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