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| The Financial Perspectives of Black Women Sponsored by Merrill  |
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| Merrill's "Diverse Viewpoints" study, published in 2021, reports that affluent Black/African American women are 4x more likely to have invested in a business run by themselves, compared to the financial perspectives of women in the affluent general population. This isn't surprising since the study also reveals that 37% of affluent Black/African American women are more likely to be motivated by an ambition or desire for personal achievement compared to affluent general population women. Read more on the wealth journey of Black women at Essence.com. |
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