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Tuesday, May 5, 2020

Naomi Campbell Covers The ESSENCE 50th Anniversary Issue!

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MANIFESTO.

Dear ESSENCE® Community,

We hope this message finds you and your loved ones safe and in good health.

We wanted share a few highlights from our May/June issue, which is also our 50th Anniversary issue, celebrating 5 decades of the ESSENCE brand. This issue is special for many reasons, but chief among them is the work that went into putting it together as our nation faces a global pandemic. When the current crisis unfolded, it forced us to work in a way different than had ever been done in ESSENCE's rich history.

The completion of this issue also marked another notable first for us: it was the first time our cover star was her own photographer! The iconic Naomi Campbell staged the entire cover shoot in her home, on an iPhone!

Our first priority was to continue to tell the timely stories of the very audience who has been by our side on this journey into history. For this issue, we wanted to tell the stories of ESSENCE women and the effects of COVID-19 on their lives, how they were adapting to social distancing and what that looked like.

I must thank the team for their tireless dedication to successfully closing this issue while working 100% remotely for the first time, and for doing so as seamlessly and gracefully as possible.

Most of all, we wanted to make sure that our Golden Anniversary issue highlighted the legacy of ESSENCE's half-century of existence with standout editorial features on how we've evolved over the last 50 years and how you, our reader, has done so as well.

Please see below for full highlights from the issue.

good vibes post-its

MoAnA Luu
Chief Content Creative Officer

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Power

State of Black Women

Numbers don't lie and these figures say it all. From creative influence to consumer power, Black women have remained an undeniable force in society.

Hair

Mane Moments

Join us as we journey back to where it all started by recreating iconic Black hairstyles from the last fifty years. Relive the signature trends from each decade with looks inspired by Cicely Tyson, Janet Jackson, Halle Berry, Salt-N-Pepa and more.

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Culture

50 Most Important 50 Years

In honor of our triumphant story, we've chosen 50 remarkable books from the last 50 years. These books have revealed our loves, our tears, our wins and our resilience.

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