We’re officially on The Road To Festival!

Tap In With Target for ESSENCE® Fest's 30th Birthday!

Hey Target Family, We had an absolute blast at the Road To Festival, Child of the '90s pop-up celebrating ESSENCE Fest's history & impact on culture! Can you believe it's been 30 years?! With an iconic red lounge and exclusive merch, we brought you a taste of what to expect from us in New Orleans this Summer. If you loved the pop-up, get ready because the main event is just around the corner. We can't wait to see you at the Festival – it's going to be epic! Don't miss out – mark your calendars and head to Target for all your ESSENCE Fest essentials!

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