Thursday, December 23, 2021

Merrill’s Diverse Viewpoints Study Explores How Our Identities Shape Our Financial Success.

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Merrill's research study, Diverse Viewpoints: Exploring Wealth in the Black/African American Community, published in 2021, explores how components of one's identity shapes their financial decisions. Compared to the affluent general population, the research found that affluent Black/African Americans are 4x more likely to plan to start a business, and 5x more likely to support parents financially. Head over to Essence.com to learn more about how identity not only shapes a person, but also impacts their financial journey, actions and goals.

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