#ESSENCEFest Week 2 Kicks off TODAY 7/2!

Tune in Live for Surprises & Exclusives

We're back at it again with another action-packed weekend of ESSENCE Festival™ of Culture presented by Coca-Cola®! You don't want to miss what we've got in store this weekend! If you missed last weekend's festivities or the July 1st special programming, catch it On Demand at essencefestival.com! #ESSENCEFest Live Loud part 2 kicks off with Friday's programming including: 3PM ET: New Voices Pitch Please! Round 2, Grow & Scale. Watch 4 Black-women owned beauty businesses compete for up to $100,000 and invaluable coaching to support the flourishing of their entrepreneur dreams! 6PM ET: Beauty Carnival Enjoy presentations from industry insiders and top brands on makeup, skin, body, and hair care that provide a fresh perspective on caring for and embracing the hair and skin you're in, from the inside out! Featuring Adrienne Bailon, Miss Lawrence, Big Freedia, Yvonne Orji, Kahh Spence, and many more! 10PM ET: After Dark Issa total vibe including music sets at the ultimate online kick-back. Featuring MaKenzie, and Kiana Ledé! Plus, an exclusive introduction to the new Ladies of the Roc: Ambre, Maeta and Infinity Song hosted by Rapsody! RSVP & TUNE IN at essencefestival.com & essence.com

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